What You Should Expect From a Rep Firm

I have to admit that when I was asked to write an article about what to expect from a rep firm, I was a little intimidated. I wanted it to relay important information about what I believe a dealer should expect without sounding to much like what I was only willing to give.

After a long thinking process (and I might add, too long), I realized that it was not about what I could do for a dealer, but more of what I should do for a dealer. To do this, I had to change my way of thinking. I needed to put myself in the dealers place and think from their perspective.

Naturally, I would want to have a rep firm that worked with reputable vendors and could deliver quality products and take care of seeing that any issues I have with product warranties were handled quickly and efficiently. I would want to know that I could trust them to take care of getting my orders in as quickly as possible so I could receive the products in a timely manner. I also would want to know that when I had a problem with an item or a vendor, that my rep would be accessible to me when I needed them, if not by phone, then at least by prompt reply to an email.

Most of all, I would want to work with a rep firm that actually cared about my business even though I may not turn in big numbers. I truly believe that a rep should be in touch with all their accounts even if that particular account doesn’t produce a major portion of their income. Even if it’s just a phone call to say “How are you doing? Is there anything I need to get on order for you? Do you have any issues I can take care of for you?”

I guess the point to all of this is to say I believe that all dealers should be made to feel important and that their reps do care about there business. A little personal service can go a long way in achieving this. Remember, there are a lot of big dealers that started out very small.

By Stewart Coley - United Sales Associates, Inc.

November 1, 2007

Hosa Technology, Inc. appoints United Sales Associates Repesentatives for the states of NC, SC, GA, TN, AL, MS

July 21, 2007


December 6, 2006

Mapex reveals plans to dismiss all independent reps in favor of captives effective January 1, 2007.

January 1, 2006

Behringer Appoints United Sales Associates Representatives for the states of NC, SC, GA, and FL

November 1, 2005

Ed Rider nominated for Music and Sound Retailer "Rep of the Year" for second year in a row.

June 22, 2005


May 1, 2005

Effective May 1, 2005, USAREPS appointed Reps for Mapex Drums in the states of NC, SC, GA, FL, TN, AL

November 1, 2004

Ed Rider nominated for Music and Sound Retailer "Rep of the Year", joining his partner, Wendel Hartman, who was nominated for that same award in 1995.

June 9, 2004

United Sales Associates wins Quota Buster Award from Audio Technica

May 15, 2004

United Sales Associates appointed reps for Chauvet Lighting

April 1, 2004

Trey Childress appointed territory manager for Virginia, Maryland, Deleware, and District of Columbia

August 1, 2003

B-Band Ltd. Appoints United Sales Associates representatives for the Southeastern USA.

July 17, 2003

USA REPS is awarded The Presidents Award from Audio Technica. MORE

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