How Do I Advertise?

The $64,000 question – How do I advertise? Print ads, direct mail, TV, radio, internet, or simply “word of mouth”? They all can work if done properly.

It is said that it takes 7 times seeing or hearing an ad for it to stick in your brain. FREQUENCY is the key!! It is better to run something small often, than something big occasionally.

Print ads, being the most common, require thinking outside the box in order to get the most bang for your buck. Only 30% of the people reading the paper will actually see your ad. Out of that, only 10% will read it. So the average return is 1-2%. Therefore, the more you run it, the more people will see it.

People tend to scan over the pages, so something has to catch their eye. Fifty percent of the ad should be a picture. Just words get lost in the shuffle. Avoid clutter! It should be easy to read, take only 4-8 seconds, and be no more than 15 words. Quick – Simple – And to the Point!!

Direct mail is also good because it is put directly in their hands. But, how do you reach new people, other than your present customer list. One way is to get mailing list from all the churches in a 60-100 mile radius. This can be done with a couple of phone calls, or simple look at the Yellow Pages. Offer a free service call, or free seminar, or a special on wireless mics. THIS WORKS!!

Know your target audience. If you are trying to reach kids, use words and pictures that interest them. Don’t use the same words if you are targeting seniors.

Use Prompt Action. “One Day Only” etc. Specify a certain line, or model. General ads such as, “For All Your Musical Needs” are too vague. That describes every store in town.

Whatever you decide to do, “Be Creative” – “Be Specific”, but most of all remember – “FREQUENCY IS THE KEY”!!!

By Ron Hutchens - United Sales Associates, Inc.

November 1, 2007

Hosa Technology, Inc. appoints United Sales Associates Repesentatives for the states of NC, SC, GA, TN, AL, MS

July 21, 2007


December 6, 2006

Mapex reveals plans to dismiss all independent reps in favor of captives effective January 1, 2007.

January 1, 2006

Behringer Appoints United Sales Associates Representatives for the states of NC, SC, GA, and FL

November 1, 2005

Ed Rider nominated for Music and Sound Retailer "Rep of the Year" for second year in a row.

June 22, 2005


May 1, 2005

Effective May 1, 2005, USAREPS appointed Reps for Mapex Drums in the states of NC, SC, GA, FL, TN, AL

November 1, 2004

Ed Rider nominated for Music and Sound Retailer "Rep of the Year", joining his partner, Wendel Hartman, who was nominated for that same award in 1995.

June 9, 2004

United Sales Associates wins Quota Buster Award from Audio Technica

May 15, 2004

United Sales Associates appointed reps for Chauvet Lighting

April 1, 2004

Trey Childress appointed territory manager for Virginia, Maryland, Deleware, and District of Columbia

August 1, 2003

B-Band Ltd. Appoints United Sales Associates representatives for the Southeastern USA.

July 17, 2003

USA REPS is awarded The Presidents Award from Audio Technica. MORE

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